A recent matter dealt with by CEO at the CCMA addressed a claim of unfair labour practice relating to promotion. This ruling sheds light on the complexities surrounding internal promotions and recruitment processes and the fairness employers must exercise in their decision-making. The case provides essential insights into how employers should structure and manage recruitment and promotion processes to avoid perceptions of bias or unfairness.

The Applicant alleged that he had been unfairly denied a promotion to the Events Manager role despite meeting the advertised requirements. He argued that his exclusion from the interview process and the ultimate appointment of an external candidate with connections to the interview panel demonstrated a breach of fair procedure. The Respondent contended that the Applicant lacked the necessary experience required for the role, which led to his exclusion. The CCMA was tasked with determining whether the Respondent had engaged in unfair conduct relating to promotion and whether the Applicant was entitled to relief.

Case Background

The Applicant had been employed by the Respondent since August 2021. When the company internally advertised the Events Manager position, the Applicant applied for the position, along with other internal candidates. Despite being employed in a similar role and managing various events at the Respondent, the Applicant was informed that he lacked the necessary experience in theatre management, particularly the four years of relevant experience required for the position.

The Respondent ultimately appointed an external candidate. The Applicant argued that the job requirements were modified after his application to include theatre experience, which he claimed to possess. He further contended that his exclusion was motivated by bias, as the external candidate had been referred by the Regional Marketing Manager, who also participated in the interview panel. The Applicant was of the opinion that this was a conflict of interest and that the recruitment process had been manipulated.

The Applicant brought his claim to the CCMA under section 186(2)(a) of the Labour Relations Act (LRA), alleging that he had been subjected to an unfair labour practice related to promotion. He sought twelve (12) month’s compensation for the alleged unfair treatment.

The CCMA’s Decision

The CCMA found that the Respondent’s recruitment process did not amount to an unfair labour practice. The Commissioner noted some discrepancies in how the position was advertised and how feedback was communicated to the Applicant. However, ultimately, the CCMA ruled that the Respondent had acted within their rights by not promoting the Applicant. The crux of the decision rested on the fact that the Applicant did not meet the specific requirement of theatre management experience, which was crucial for the Events Manager role.

Legal Principles at Play

This case highlights several important legal principles surrounding unfair labour practices related to promotion:

  1. Managerial Prerogative in Promotions:

Employers retain the discretion to set position requirements and decide whom to promote, provided that their decisions are based on legitimate and objective criteria. In this case, the employer’s decision not to promote the Applicant was found to be fair, as it was rooted in his lack of theatre experience—a key requirement for the role.

  1. Fair Opportunity to Compete:

The Labour Appeal Court in Noonan v SSSBC and others [2012] 33 ILJ 2597 (LAC) held that employees have the right to a fair opportunity to compete for a position but do not have an automatic right to promotion. The CCMA reinforced this principle, ruling that the Applicant had been given the opportunity to apply for the position. Still, his exclusion from the interview process was not unfair, given that he did not meet the specific requirements for the role.

  1. Burden of Proof in Unfair Labour Practice Cases:

In unfair labour practice disputes, the burden of proof rests with the employee to show that the employer’s actions were arbitrary, capricious, or motivated by bad faith. The Applicant was unable to demonstrate that his exclusion from the promotion process was based on any improper motives or that the company had acted unreasonably in assessing his qualifications.

Why This Case Matters to Employers

This case underscores the importance of clear communication and consistency in recruitment and promotion processes. Employers must ensure that job advertisements accurately reflect the qualifications and experience required for a role to avoid creating confusion among internal candidates.

Additionally, the case reinforces the principle that while employees are entitled to fair consideration for promotions, employers are not obligated to promote candidates if they do not meet the necessary requirements. Employers should document their decision-making processes carefully and ensure that all candidates are assessed based on objective criteria.

Article By Jaundré Kruger

National Manager at Consolidated Employers Organisation (CEO SA)